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Discovering the Secrets of Ayurveda with Hanah One Founder Joel Einhorn

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“These animals and these herbs are here for a reason, and somebody has to make sure that these traditions don’t die.
— Joel Einhorn

Greetings, super friends and welcome to this weeks show!

This week, we are joined by another interesting fellow that I met at the Summit at Sea conference at the end of last year. I met him because there was a ton of buzz all throughout the ship about his product called Hannah One. After hearing enough celebrities and pro athletes talking about how awesome it was, I connected with today's guest and we started chatting and sharing common interests. In this episode, we're going to talk about his journey of discovering ayurvedic medicine, healing, and developing his superfood product along with experts in India… and much, much more. You’re going to love it! And if you do, please remember to leave a review.

This episode is brought to you by the all new SuperLearner Academy!

This episode is brought to you by SuperLearner Academy – home of my exclusive masterclasses. Check out a free trial using the link above today!

In this episode with Joel Einhorn, we discuss:

  • Joel Einhorn’s very eclectic journey, and how he came to become involved with ayurveda
  • How a gruesome accident changed Joel’s life direction forever
  • What is “Ayurveda,” and how did Joel use it to accelerate healing?
  • What are the 5 elements we are all made up of?
  • The 3 “life forces” of ayurveda, and what it means to be dominant in one over another
  • What do the scientific and medical communities say about Ayurveda?
  • The story of Hanah One, Joel’s Ayurvedic product
  • What were some of the unexpected and positive side effects of Joel’s herbal supplementation?
  • What are “rasaiyanas” and what do they do?
  • Which herbs are used in Hanah One, and how do they work?
  • Why is ashwaganda called “the magical herb?”
  • What’s the big deal with vechur (“vertically challenged”) cows?
  • What are the biggest takeaways Joel Einhorn has learned from Ayurveda?
  • What books and resources does Joel Einhorn recommend?

Resources Mentioned in This Episode:

Favorite Quotes from Joel Einhorn:

“I healed myself in 60 days, as compared to the 90 days that they were saying…”
Every human being is a unique combination of 5 elements… and there are 3 vital life forces.”
“Modern science has just figured out that when you mix turmeric with black pepper, it increases the bioavailability of the turmeric by 2,000%… and they’ve been doing this for 5,000 years.”
“When you’re doing 20 hours of training a week, you have to take some kind of supplements. It’s just impossible to eat a pound of steak and beans every day.”
“Using all of these different herbs… I had more energy, I had more focus, I had more clarity.”
“I would just call it horsepower. I had more horsepower.”
“Ashwaganda is considered to be the magical herb; nature’s gift to mankind.”
“The most powerful takeaway from ayurveda is preventative medicine.”


Introduction: Welcome to the Becoming SuperHuman Podcast. Where we interview extraordinary people to bring you the skills and strategies to overcome the impossible. And now here's your host. Jonathan Levi.

Jonathan Levi: This episode is brought to you by my all-new SuperLearner Academy. The home, not only of the all-new, Become A SuperLearner 2.0, but also of my exclusive masterclasses and audiobooks, digital books, and tons of exclusive content only available to members of my masterclasses or my masterclass bundle where you can purchase multiple courses and save a ton on getting all of that great content. So to check it out and to see all this amazing new content that we've recorded exclusively for SuperLearner Academy. Visit and use the coupon code podcast to save.

Greeting, SuperFriends, and welcome, welcome, welcome. Welcome to this week's show.

This week we are joined by yet another interesting fellow that I met at the Summit at Sea Conference at the end of last year. And I met him because there was a ton of buzz all throughout the ship. This mysterious black goopy product called Hannah One. And after hearing enough celebrities and pro athletes talking about how awesome this product was, I actually had the great fortune of connecting with the founder and CEO and learning about his product.

And we started chatting. We started hanging out and we spent the next few days getting to know one another and sharing common interests. Now, in this episode, I finally managed to get him on the show after his prolific touring about India and working on his product and managed to get him to talk to us about Ayurvedic medicine and healing and how he developed the superfood product that I've been enjoying so much along with these experts in India.

We also talk about his journey from recovering, from a very severe biking accident, all the way to how he transitioned from the life of a hedge fund manager to someone who works on wellness products and even his company's mission and why he thinks Ayurveda and yoga and meditation are such an important part of a balanced life.

All in all I think you'll see that he's just such an energetic person full of life and so full of wisdom and gratitude. I know you're going to enjoy speaking and listening to him as much as I did. And so, without any further ado, I'd like to present to you, my friend, Mr. Joel Einhorn.

Mr. Joel Einhorn. Welcome to the show, my friend. It is so good to have you here. I've definitely missed our powerhouse in Summit at Sea.

Joel Einhorn: Yeah, man. Good to be here. How are you doing?

Jonathan Levi:  Very well. You've been a busy, busy man. I can tell from Facebook, you've been all over India. How you feeling?

Joel Einhorn: Yeah, a little jet lag after the 26-hour float back, but uh, all in all pretty good.

Jonathan Levi: Awesome man. Awesome. So, Joel, I've had the great privilege of getting to know you and spending time with you, you know, at the summit and on the cruise ship and all that great stuff. But for those who didn't have that awesome privilege, can you tell us a bit about your journey, who you are, who the heck are you a man?

And how did you get to where you are today?

Joel Einhorn: Well, yeah, that was a great time on the boat. It was a good little workout we had there. It was pretty fun. Indeed. Well, it's been a pretty interesting journey, basically. I'm living right now in between Venice and San Francisco. I was born in Chicago and I was thrown into the film ministry at a young age.

I was heavily into sports like baseball, skateboarding, and golf. And I started my first business at the age of 12 re gripping golf clubs. Cool. Yeah. I went to University of Illinois playing golf, and then I decided to do a semester abroad in Austria. And after basically first setting foot in Austria, I realized I probably would never come back and study in the States.

It was just too good. And a lot of opportunity there. This was in 1996. So, I was studying at the Vienna School of Economics, studying finance, and I decided to stay and got a job in corporate finance, straight out of university. And immediately thereafter, I was sent to Prague where I worked on the first private placement in the Czech Republic for what is now AVG Technologies.

It's a New York stock exchange company. We did pretty well there and I decided to get out of the 12-hour workday, uh, very quickly. And I decided to start my own fund after that deal was done. So this was about 1997 and Czech Republic was obviously in a big up and coming place with a lot of opportunities.

So we did many different companies. We had a clothing company, we did an art gallery slash nightclub, or a restaurant delivery company. And I had a sports nutrition company, and this was all while I was also getting back into the film industry. So with all of these companies sort of running in the background, I was sort of overseeing them.

I had a small production company and I was working as a utility sort of stand-in and stuntman. In my spare time, I worked on Mission Impossible with Tom Cruise. I worked with Brad Pitt and a couple of other sort of big actors and also did a little bit of acting work myself. So sort of, that was always running in the background.

And at this time I was also doing Iron Man Triathlons and long-distance mountain bike races, and a little bit of snowboarding.

Jonathan Levi: So there's a guy.

Joel Einhorn: Yeah. I mean, in order to sort of maintain all of these things, you know, the first thing that was really very important for them was to stay healthy. When you're working 16, 17 hour days on set, or, you know, you've trained for iron man, you know, food and supplements, you know, played a huge role in my life.

So that's basically the big picture of where I am right now.

Jonathan Levi: Right. And I remember you telling me that you had a pretty severe injury around about that time, which was kind of really a pivotal turning point in your life. Tell me a bit about that.

Joel Einhorn: Okay. Well, seven years ago I had a bike accident while I was training for one of these races.

And, um, basically went straight over the bars, hit my head really hard. Uh, the helmet saved my life and shoulder, the AC joint completely dislocated the collar bone was sticking out of my back. Oh, wow. And then, you know, a whole slew of other, just sort of superficial injuries on the wrists and on the legs.

And went to the hospital. You know, it was in the hospital for about a week and came out after the surgery, after the swelling had subsided. And I had such a bad concussion that I couldn't sleep. I had vertigo, I was spinning. And, you know, after seven days of dealing with that type of injury and having a surgery and coming out of the surgery, You can imagine what it's like, not to be able to sleep and not even, I mean, it was really hard to even be able to lay down.

So it was pretty much a hellish experience where I didn't even know if I would ever be normal again, which you know, that can really sort of change your whole perspective on life. You know? So it was in this time that I. Just totally by chance ran into an Indian Ayurvedic doctor by the name of Dr. George Essay.

And after a couple of days with him,  everything had subsided. I was able to sleep again and he had really sort of calmed down all of the, uh, let's call it the fire that was incited by the trauma of this accident. So, yeah. You know, that was pretty much a life-changing experience and Dr. George and I became very, very close friends.

He was just an amazing person. And after having this type of experience with him, I obviously went back to him and said, okay, well, you know that, thank you very much for bringing me back to, you know, feeling like a normal human being again. Now let's really focus on like healing the shoulder. Cause I had pins the only way they were able to put the clavicle back in place was by putting a bunch of pins underneath, uh, well, in between the skin, you know, in like sort of piercing, uh, all the ligaments there and then holding it back in place. So yeah, basically we got on a regimen of herbs and a diet regimen, and I healed myself in 60 days as compared to, you know, the 90 days that they were saying. And I had the pins out of my shoulder 60 days later and I was doing like light pushups.

Wow. After 65 days. So that was sort of my introduction into Ayurveda. And it was sort of at that time where I was like, well, I would be really stupid to not use this as a this is a huge sign. I've been given a gift. Now I have my health back. So it's something that I, it just came really naturally to really want to learn a whole lot more about Ayurveda and what was actually happening with all these herbs.

Jonathan Levi: That's incredible because you know, when you and I first met, it was in the middle of a pretty intense workout on the ship and that, you know, I think you and I were doing burpees together and, you know, I've seen you move and I've seen a lot of people move and I know a fair bit about movement and I mean, you're completely functional in your joints, which is incredible.

I would have never assumed that you'd had shoulder injuries, wrist injuries. Any of that kind of stuff. So I guess the next question is, you know, we've talked on the show about yoga. We've talked on the show about meditation. We have never talked about Ayurveda. So tell our audience a little bit about what that means and where that comes from.

Joel Einhorn: All right. Well, I'll try to give you a very brief overview of Ayurveda. So, Ayurveda was part of the ancient Indian Vedic texts, which are very interesting to read. If you haven't ever read them. The word Ayurveda translates from Sanskrit, Ayu, meaning science, and Veda, meaning life. So the science of life and its estimates are between five and 7,000 years old.

Jonathan Levi: Wow.

Joel Einhorn: And the basic principles of Ayurveda deal with a natural way of living a healthy life, using everything around you to live the healthiest and most let's call it the ideal life you possibly can. What they say in Ayurveda is that every human being is a unique combination of five elements, earth, water, fire, air, and space. And so we're all part of that world, but at different levels and there's three vital life forces, which are Vata, Pitta, and Kapha.

So that's, Vatais wind, Pitta is fire, Kapha is earth. So those are the three doses. Everybody is either Vata, Pitta, or Kapha predominant, but we have all three of those. And the balance of these three forces is the answer to keeping yourself fit and healthy.

So when you are unhealthy you are out of balance. You're too far out of balance with either your Vata, your Pitta, or your Kapha. So it's a very easy way of looking at health and they've, it's just a way that they've figured out thousands and thousands of years ago.

Jonathan Levi: It's beautiful. I think it's beautiful how you have learned and educated yourself so much about this coming from, you know, the Western perspective and really you can tell the reverence and respect that you have for it.

Joel Einhorn: Yeah, I think it's great too, you know, the mixture of the Western and the Eastern medicine, I think is, you know, that's obviously where we're headed.

Jonathan Levi: Yeah, yeah, absolutely. We've had so many guests on the show talk about meditation and yoga and time and time again, the message that comes up is. You know, the ancients got it right.

And thousands of studies have talked about the validity of meditation, the validity of yoga, you know, neither you nor I am medical researchers. But are you aware of kind of any studies that talk about Ayurveda and kind of its validity and how it's being received in the scientific community?

Joel Einhorn: Well, absolutely. I mean, I'll give you one example. Well, first of all, it's important to note that like, Yoga and meditation are also a huge part of an Ayurvedic way of life. So as you know, there's been a lot of studies on meditation, actually changing the gray matter in the brain and having the ability to do that.

I'll give you one example of Ayurveda and how modern science is proving it right. Is turmeric and the curcumin, which is in turmeric. Obviously, you've probably heard a lot about the great benefits of turmeric. Sure. Well, in Ayurvedic cooking and also in a lot of the Rasayana, the mixtures, the Ayurvedic sort of tonic mixtures, they mix turmeric with black pepper.

And they've always done this now. It's interesting to note that modern science has just figured out that when you mix turmeric with black pepper, it increases the bioavailability of the turmeric by 2000%.

Jonathan Levi: Wow. That's cool. I love stuff like that.

Joel Einhorn: I've been doing this for again for 5,000 years, so it really makes you question where all of this information actually came from and how they downloaded it. It's pretty amazing.

Jonathan Levi: So cool. Joel and I remember it, you know, the first time I ever heard the term Ayurveda, I was actually in Rishikesh and, you know, they mentioned it as, you know, yoga, meditation, Ayurveda and I was like, wait, what's that third one.

Then, you know, they explained to me, yoga tells you how to kind of maintain the body. Meditation tells you how to maintain the mind. And then Ayurveda tells you the specific manuals for how to live. So ideas, like when should you eat breakfast? When is the healthy time to engage in sexual intercourse? How many times should you eat a day?

Things like that. And also what should you eat? So I think that's really, really interesting. You know, you mentioned turmeric and curriculum, and I want to shift gears a little bit to talk about Hanah One, which is your product, and tell the audience a little bit, the story of how I discovered Hanah One, which is I was stepping into the men's room before this lecture that was going to be given by Jimmy Chin and Steven Kotler.

And I didn't recognize either of those folks, but they were talking about this product and Jimmy comes in with this jar and he's telling Steven, yeah, you got to try this stuff. It's amazing. And he puts it on the counter and then goes to use the restroom. And you know, I'm looking at this, sitting on the counter, I'm like, is this what you guys are talking about?

He goes, yeah, this stuff's incredible. Cause he's so much energy as people at Summit do. I didn't really ask who they were, but then the both of them walked up on stage and talked about. You know, scaling the shark fan and how it's so much harder than Everest. And it's like, wow, that's really cool. And then you and I met, uh, you know, a few hours later.

So tell us a bit about Hanah One and the story of how that came about. You know, I've been enjoying it myself, but tell our audience what it does and what it's intended for.

Joel Einhorn: Great. So after the bike accident, I got straight back into training and I was using, when you're doing 20 hours of training a week, you have to take some sort of supplements.

It's just impossible to eat a pound of steak and beans every day. So you have to take some sort of supplements. And I was noticing that as I was coming off of the injury, using all of these different herbs that not only were they amazing for the healing, but they were doing things like increasing my memory recall.

I had more energy. I had more focus and more clarity and, you know, living in Europe, I was speaking a couple of different languages. So, you know, when I wasn't speaking English, it would be really hard for me to have a conversation like I'm having right now. You just lose a couple of those, like key sort of connecting words and these herbs that were triggering, for example, memory recall,  and not only that they were amazing for, I would just call it horsepower on the bike or in running or in swimming. I had more horsepower. I had more energy and it wasn't like caffeinated energy. It was more again, horsepower would be the best way of describing it. So I started mixing all kinds of different herbs together.

As I was working closely with Dr. George Essay who lived in Prague and he was in the Indian Ayurvedic doctor that helped me through the injury. And I started mixing all of these herbs together and they were great for recovery. They were great for rejuvenation. They were great for focus and energy. And I started talking to him about mixing like 15 or 16 different herbs that I was ordering from wherever I could find them.

And it became a little bit of a problem, you know, when you're sending a kilo of white and brown powders over, you know, around the world, that became a little bit of a problem. So I, and I was telling him what I was mixing up and he then introduced me to Dr. Venugopal in India. And this was about four years ago and I started talking to him about mixing products.

Not only for sport but for a couple of the newer variables that have been and are being thrown into our lives. Things like fluoride in the water, chlorine in water, a lot of these sort of chemicals that are coming into our systems, uh, radiation, electromagnetic radiation from cell phones and from all of these flights that we're taking and, and, you know, air pollution.

A couple of these new variables that haven't been around for thousands of years. And so I wanted to create a product basically I wanted to have the way I envisioned it was one bag of herbs or one jar where I could just take a big scoop of it, throw it into some hot water, and then just sort of chug it down.

And I was looking at creating something like this. And he then mentioned to me that in India, for 5,000 years, they've had this recipe. There's these different recipes in there called Rasayanas. And what a Rasayana, is it's a proprietary mix of herbs. Like very similar to what I was doing, but they put those herbs in honey, geese, sesame oil, and raw sugar cane and they mix them in that base.

And that base is used as the transport system for these herbs. The problem is, is when you take a lot of herbs that your stomach will digest them before they actually have an opportunity to be absorbed. So that is why they use the ghee, the Sesame oil, and the honey, and the raw sugar cane.

So we started working on this concept of what Hanah One is now. And it was basically something just for myself and for my friends. I just wanted to have something I could take around with me because I was sort of, you know, a little bit sick and tired of taking around like an extra bag, full of supplements everywhere I went.

And so it's that sort of the impetus for Hanah One and now what Hanah One has become is it's a proprietary blend of 30 wild-harvested herbs. So it's in that base of organic honey, aggravated ghee, sesame oil for optimal absorption, and it contains a whole slew of anti-aging immunity, boosting ingredients, like turmeric Shatavari ashwagandha and Amalaki, which are sort of some of the more favorite and famous ones right now.

Jonathan Levi: Got it. Interesting. Okay. I have so many questions for you. Cause like I said, I've been taking this stuff and I have noticed the energy effects. I've also noticed some of the pleasant side effects that you and I described for the gentlemen.

So yeah. The first question, how does this stuff work? And what's it supposed to do? I mean, I know. Okay. For example, turmeric right, huge anti-inflammatory. Huge on antioxidants just reduce systemic inflammation. You know, ghee probably helps with insulin regulation. It's a good high-quality fat, the rest of the stuff on the, okay.

Also cinnamon. I know cinnamon, huge antioxidant. The rest of the stuff on this list. I remember Jimmy handing me the bottle and saying, you probably don't recognize on anything on here. And I was like, no, you know, I'm kind of in the health space, I'd probably recognize most. And then I look at it, I'm like, Oh yeah, no, I don't know what any of this stuff is or what any of it does.

So tell us a little bit about some of the more prominent ingredients. I know we can't go through all 32, but you know, what does ashwagandha do? What is, uh, you know, all this stuff.

Joel Einhorn: Okay, well, Ashwagandha is, I would have to say my favorite herbs in Ayurveda. Yeah. It's considered to be magical or nature's gift to mankind, and they've used it to treat people for day-to-day woes.

Such as stress, anxiety, exhaustion, lack of sleep, and many other things that contain an abundance of antioxidants, iron amino acids. And it's considered to be one of the most powerful herbs in Ayurvedic healing. One thing that's very interesting about Ashwagandha is that it energizes and calms at the same time.

Which is something that's very foreign to the Western mentality. The way that the West approaches things is kind of that caffeinated mentality where it's either, you know, full-on energy or kind of crashing exhaustion. And it's also something that yoga kind of, sort of brings to a human being, which is, you know, you feel energized, but you also feel very calm and your decision-making process.

And so that's, what's pretty special about Ashwagandha and it's great for athletes. It's again, that's the horsepower. Very, and so that's pretty prevalent in Hanah One. Turmeric is a big one. And as you mentioned, anti-inflammatory it helps with weight management helps with losing excess fat. It aids in digestion, enhances liver function. It's great for the stomach. And again, when mixed with pepper, so pepper in the compound in pepper, it increases the bioavailability of the curcumin. The Curcuminoid by 2000%. Wow. And both of those products are in and it's also important to know that you can dissect every single ingredient in the product.

But as I was working with Dr. Venugopal, he really made it clear that it's the sum of all of the herbs is greater than any single part. And the whole point is that they all work together to create a greater effect. So that's really sort of where we're coming from with this product is it's everything is working together.

And it's a tridosha product that everybody, no contrary indications, there are no stimulants in it. Everybody can take it. And, uh, it's food. It's better to think of it more as a food rather than a supplement.

Jonathan Levi: Right.  And, you know, I was actually going to kind of poke fun at you and say, when's the paleo version coming out without the cane sugar.

But then I read on your website that it actually only has three grams of sugar. So surprisingly, you know, when someone says it's 32 different kinds of herbs. I've handed a lot of packets to a lot of my friends over the last few weeks and they kind of look at it and they're like, Oh, I don't know about this, but almost everybody loves the taste myself included.

I look at it almost as like a treat every morning.

Joel Einhorn: Well, that's good. It's definitely polarizing. It's not for everybody. And another interesting thing about Ayurveda is, uh, I remember when I had my injury. Dr. George gave me a bag of tea. I mean, it was a half a kilo of tea and he said, you know, drink this three times a day until it starts tasting bad or an easier way of putting that out until it stops tasting good.

You should drink it. And. If it tastes good to you, that's a good thing. I've been using it for a year and a half now. And it's still, the taste is still pleasant to me, which is good. And we are obviously continuing to work on the taste, but as it is a wild-harvested product from India, there are certain issues with keeping a consistent taste and, you know, we don't use any preservatives or anything like that.

So the fact that you do like the taste is definitely a huge added plus.

Jonathan Levi: Yeah. Now is that for a second product, the tea or that's, you know, similar ingredients that are in Hanah One?

Joel Einhorn: Well, the tea, I was just mentioning that because as an example, as to how in Ayurveda, the taste is important. If it tastes good to you, you should continue to eat it.

You should continue to taste it, follow your desires, but we are working on another product, which is, it's more of a water than a tea. Um, but it would come in in teabags. And the idea is that, you know, when you're drinking your four liters of water a day, you would sort of boil a big pot of water and then put a tea bag into it and then use that like sort of verbalized wall for throughout the day.

It's something that they do at the Ayurvedic treatment centers in India. And as I was just there and, you know, I spent 16 days in treatment. The only water you drink is this it's a very lightly herbal water. That's kind of warm and it's really, really good. So it's something that we're looking at in bringing here to the West.

Jonathan Levi: That's awesome. I want to ask you another question, Joel, which is I have two friends on my Facebook feed who incessantly posts about cows. One of them is Rob Wolf. He's always posting about, you know, grass-fed cows. And the other one is you. Right? Tell me about these magical, special cows that you're always posing with.

Joel Einhorn: All right. Well in Kerala, India. So in the South of India, there is a cow that's called the Vechur. That's V E C H U R. You can go check them out. I know it's going to sound unbelievable, but they are a midget, uh, dwarfed. However, what's the proper nomenclature. I don't know.

Jonathan Levi: I believe dwarf is verbally correct in the cow nomenclature.

Joel Einhorn: It's a verbally challenged cow and they've been around for thousands of years in Carola. And every household used to have one of these really small cows. They're very much, their demeanor is like a dog. They're very loyal to family members. They are very suspicious of anybody outside and they're very small.

Now they only give about a leader to two liters of milk. Every day. So over the course of the last couple of hundred years, the families have been breeding them out in favor of larger calibrates, like Holsteins that will give you more milk. Now, this has been a huge problem in Carola because they've almost gone extinct and they're on the endangered species list right now.

They're estimating there's only 300 of these cows left. And one thing that is very special about this breed of cow is that their milk is now they're doing a lot of studies into this right now. It's just sort of coming to the surface. But one thing about the cows, I don't know if you've heard of A2, A1and  a2 milk. Have you heard anything about this?

Jonathan Levi: I have not.

Joel Weldon:  Well, it'll be something to keep an eye out for because there's a, A1 milk is basically like 75% of the cows, for example, in the States. And then there's A2 milk. In A2 milk. It means that the fat molecules are smaller than the standard beta Cassie and A1 milk, which makes the milk much more easily assimilated.

And the ghee that comes from this milk is used as a transport vehicle in Hanah One and also as a brain tonic. So what we have decided to do is to step in and find all the major players with regard to these small cows in Carola. We just met with Dr. Sosa from the Veterinary College. She's the ex-director and the person who put together the Vechure conservation trust, which is she's basically the one responsible for saving that venture breed.

Now at the Vechure conservation trust at the veterinary college, there are 150 of these cows and they're all under one roof and they're looked after by the college. And so we went to visit the university as well, and we actually bought one.

So Hanah is now the proud owner of one little Vechure cow.

Jonathan Levi: What is its name Or her name, I assume.

Joel Einhorn: Uh, her name is, uh, Narayani. So Narayana is a Hindu God. And Narayani is the female version of that name. So that's a first or first cousin. Yeah, so we're doing whatever we can to help to save these cows.

We really feel strongly about that. And we, you know, it's also these animals and these herbs are here for a reason, and somebody has to make sure that these traditions don't die. And there are a few people out there doing this, but I think it's, you know, now you're seeing a lot of people stepping up and getting involved and making sure that these things, they stay here with us on this planet, I think is very important.

Jonathan Levi: That is fantastic. Although I do understand that Hanna One's a pretty limited edition product, just because of the quantity of this ghee. I mean, you've said it, you know, it's not for everybody, how much can you produce it? And at what point do you need to, you know, say enough, that's all that can be made. That's all the cows there are in the world.

Joel Einhorn: So right now we're actually using a small amount of the Vetchure and there are other cows that also have the A2  profile. No in India. So we're sourcing it from a few different places with Ayurveda ghee.

Jonathan Levi:   Awesome.

Joel Einhorn:  In terms of the numbers. That's why we've run a subscription model at the moment, and we're doing our best to make sure that we can ramp up and we can meet the demand.

But the reason why we are doing these subscription models is so that we can ensure that everybody who actually subscribes can get the product. And so that's one of the things. I was just working on in India is making sure that we can source the herbs, uh, during the monsoon season, as well as the dry season.

Because obviously, when it's raining, it's really hard to get your hands on it, but this type of quantity of herbs. So we have a couple of different sources. The one in Kerala, which is, you know, sort of Southwest India. And then during the monsoon, there is the Western gap, which is the huge mountain range that runs in between Tamil, Nadu, and Kerala.

So we have sources there to get the herbs. So I think we'll definitely be able to meet the demand, but obviously. Yeah, we don't do too much advertising. We just, it's sort of word of mouth at the moment and we need to keep it that way. So we can really sort of control the ramp-up of, you know, how many people are exposed to the product and how much we can actually supply.

Jonathan Levi: Sure. Let me ask this. Who's the product for, and who is it definitely not for?

Joel Einhorn: Well, the product is designed as a product for everybody. So anybody can take it. It has no contraindications. It's you know, our doctor now is actually, he has an Ayurvedic hospital as well. In Kerala and he is prescribing it to everybody.

I mean, people with MS, people with Hashimoto's disease, people coming off of chemotherapy, as well as he's giving it to his granddaughter. Who's seven years old who was having, uh, some slight health problems and then pretty much everybody in between. And that's how we did design it. We designed it to be a tridosha product that can be taken by everybody and with no contrary indications.

Jonathan Levi: I love that. And you know, it's kind of one of the beauties we had, I don't know if you remember Tero Isokauppila which you and I sat down for drinks with him. And, you know, we were talking about how mushrooms are used in so many pharmaceuticals and so on and so forth. And one of the things I took away from both his interview and your interview is, you know when you use all-natural ingredients, you don't really have to worry so much about counter-indications.

You can say like, look, fish oil, pretty much good for everybody, unless you have some very, very weird conditions. Magnesium, you know, natural ingredient, pretty much safe and good for everybody, unless you have some really, really weird, you know, uh, kind of condition. I think the same goes for your products. I think the same goes for his products. And it's just nice to hear that, you know because so many times we talk about it. Other substances and other drugs, you know, SSRI and all these prescription medications that are like, don't take, if you have this, this, this, this, this, or this, or if you're taking this or this or this.

And so that's really refreshing that it's like, Hey, there's nothing dangerous in this product.

Joel Einhorn: Yeah, exactly. All-natural foods.

Jonathan Levi: Let me ask you this Joel, what are some other key takeaways that you've picked up in your study of Ayurveda?

Joel Einhorn: I would say the most powerful takeaway from Ayurveda is preventative medicine.

That would definitely be my number one. I mean, putting in a little bit of time every day to focus on yoga, meditation, sport, play good eating. And, you know, making those conscious decisions during your day, I feel will definitely pay off in the long run. And for me, it's always been sort of a pay it forward type of deal is I don't really have any plans on spending any time in a hospital.

I would definitely say it would be preventative. And I also think that, um, one thing that I'm still picking up and it'll be a lifelong process is the mind-body and spirit connection, which is something that's been extremely important in my life. It's really interesting to watch how the West is finding its entry point in to something like Ayurveda and yoga and meditation.

And in the West, we are very focused on the body. And yoga, as you probably know, you've lived on the West coast is, I mean, every yoga studio is pretty much focused on the body, right? It's that body connection that gets people into a yoga class. And then what happens is that they realize that after they do a yoga class, they also feel amazing in their mind and in their spirit.

Again, that usually comes from that calm and energized effect. Right. Which it's not spoken much about unless you are in these yogas circles. So for most people, if you tell them that you can be energized and calm at the same time, you know, they'd ask you, uh, you know, wow, that sounds interesting, but I don't really know what you're talking about.

So yeah, that mind, body spirit connection would be something that would also be a very powerful takeaway. And it's also. Really what our mission with Hanah is all about. It's not about this, just selling this product. We've got a lot of other bigger ideas that we're really focused on, and we would love to see, for example, professional athletes pushing yoga and meditation rather than energy drinks.

Jonathan Levi: Right. Absolutely. I'm totally on board with you there. And you know, one of the things that I'm struggling with now is like I trained and I trained and I trained, but I'm still gassed. And you know, and I still don't have, I think some of it's the mental tenacity of not knowing what the limits are and some of it's just, mitochondrial function or ATP synthesis.

So, you know, I've been talking with Taro about discovering some mushroom supplements, have been talking with people about, you know, Mitochondrial supplementation. I want to talk to you also about Hanah getting me on a monthly plan for that, but, uh, you know, figuring out, like it's not all about the training of the body because I trained the body nonstop and I'm still gassed at the end of a workout beyond what I should be.

There's this whole thing of mental tenacity combined with, you know, the cellular level, getting all the way down into yourselves and saying, is everything functioning the way that it should be.

Joel Einhorn:  Right.

Jonathan Levi: So, yeah. I want to ask Joel, are there any other books or reading materials that you would recommend for people who want to follow in your footsteps and learn more about Ayurveda?

Joel Einhorn: Yeah, definitely. And I can also send you a list here of some books, but there's, I would say the Gerson Therapy Books for fasting and juicing are a must to have in your library.

Jonathan Levi: Right. That was the guy who like cured cancer and then how to his whole entire practice banned in the US right?

Joel Einhorn: Yeah, yeah, exactly.

It's the foundation of juicing and, you know, enemas and things like that, which is now obviously massive. You know, all over the States and you know, these high colonics combined with juicing and, but they're just very simple books and they're focused on cancer patients mainly. But obviously, you don't have to have a horrible disease in order to read through these books.

They're always there and I have gifted them out to so many people. So I would say that's definitely a cornerstone to have there's the Ayurveda encyclopedia, which is, uh, a great reference book in case you have any type of ailment or condition and that's by Swami Sads Shiva Tirtha. That's a great book again. I'll send you.

Jonathan Levi:  Yeah, we'll link it up in the blog posts.

Joel Einhorn: Yeah. Is a great book on Taoism. And Taoism and Ayurveda, you know, India and China. Very, very similar in terms of all the health stuff. There's a great, very simple book that I always carry with me. It just has a grid overview on everything from breathing exercises to dietary ideas and, uh, sexual. You know, it's a lot of stuff in the sex world, which can be very helpful. It's calledThe Tao of Health, Sex, and Longevity by Daniel Ried. It's a basic overview of Taoism. It's very good. There's a great book that I just picked up in India, but it was released in 1969 and it's a yoga book it's called Asana Pranayama Mudra Bandha by Sri Swami Satyananda Saraswati. And it is the Bible of yoga poses, and it's very easy to sort of just flip through and read and, and it just gives you a very good overview of yoga. So I would say those are some of my favorite books.

Jonathan Levi: Awesome. And we will link all those up. I know a lot of those names are going to be hard for people to find, so we will link them up on the blog, post at

Mr. Joel Einhorn. If people want to get in touch with you or learn more, where would you like us to send them? You know, how do they get in touch with you on social media websites, stuff like that.

Joel Einhorn: Well, is our website. That's H A N A H And then you can reach us at the best email will be and we respond to every email that we receive. And we're also on Instagram and Facebook, whatever you call it, the handler or the @hanahliving. So, at H A N A H living.

Jonathan Levi: Awesome, and again, we will link all that stuff up in the blog post. Joel, it's been an absolute pleasure chatting with you, man. I do hope we keep in touch and, uh, I'm gonna, I want to try and make sure I see you at another conference sooner. You're going to be going to summit again this year?

Joel Einhorn: Possibly, possibly we're working right now with Wanderlust and we have the first. So I don't know if you know, Wanderlust is. Wanderlust is one of the largest yoga communities in the States.

And they do these 6 to 7,000 people events all over the United States. And their first event is Oahu in Hawaii. At the end of February so we are kind of focused on that. And also we're working with the tour of California, which is the cycling race, the second biggest cycling race in the world. And that's in May.

So we're a little bit preoccupied and I don't think we will, maybe we'll make it to one of the Summit Mountain events because we're also working very closely with them. But I don't think that I will be able to, just because of the sheer on all of the, uh, Other events that are sort of coming up that we need to focus on.

Jonathan Levi:  Rock on. Well, I hope to at least see you, uh, at some event, maybe at this biohackers conference that's coming up or if not at burning man.

Joel Einhorn: Absolutely.

Jonathan Levi: It's been a pleasure. Thanks for making the time. Hey, and, uh, let's touch base in about a month from now.

Joel Einhorn: All right, Jonathan. Thank you very much. Great to speak to you.

Jonathan Levi: You too. Take care.

All right, SuperFriends, that's it for this week's episode. We hope you really, really enjoyed it and learn a ton of applicable stuff that can help you go out there and overcome the impossible. If so, please do us a favor and leave us a review on iTunes or Stitcher, or however you found this podcast.

In addition to that, we are. Always looking for great guest posts on the blog or awesome guests right here on the podcast. So if you know somebody or you are somebody, or you have thought of somebody who would be a great fit for the show or for our blog, please reach out to us either on Twitter or by email our email is

Thanks so much.

Closing:  Thanks for tuning in to the Becoming SuperHuman Podcast. For more great skills and strategies, or for links to any of the resources mentioned in this episode, visit We'll see you next time.



  1. Luiz
    at — Reply

    Thanks, I learned a lot of interesting things in past episodes.

  2. Shivaditya Purohit
    at — Reply

    loved th heart and the depth of the conversation. The way that Dr. Metivier shared from his enormous experience and insights was just amazing. Thank you Jonathan for doing this podcast!! 🙂

  3. Rob
    at — Reply

    Great interview with Dr. Greg Wells! He mentioned a doctor from Colorado around the 42:30 point of the podcast, discussing turmeric and black pepper. I couldn’t make out the doctor’s name. Can you provide me with his full name and maybe his website or contact info. Interested in his products.



  4. Muhammed Sani Ibrahim
    at — Reply

    I am new here, and learning really fast.
    Thank you.

  5. Leonia
    at — Reply

    Maybe oarts of the things he has to share are right, maybe not. If I look at him which impact his nurturing and living style has on himself I see a very old looking man! He is year 1973!! That is not old and he looks definitly much older!! If I would not know his birthyear I would guess that he is in his mid-60ies!! A bit concering for someone who claims his lifestyle is suitable for a long life, isn’t it?

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