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Rand Fishkin On Choosing Your Own Path In Business & Life

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“Question the common wisdom, and choose your own path.”
— Rand Fishkin

Greetings, SuperFriends!

Today we are joined by Rand Fishkin. Rand is the founder of SparkToro, but you might know him from his previous company – he was the co-founder of Moz and

Rand has dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

I was introduced to Rand by a mutual friend, Stephan Spencer, who told me that we “just had to speak” because we would have so many things in common – well, we did. In this conversation, we ranged from entrepreneurship to depression and anxiety, to quality of life. We also covered how you can implement some of the strategies that Rand has used to achieve what I would call is a SuperHuman level of not only success. but quality of life as well.

It's a very interesting and far-ranging conversation, so it is my pleasure to present you with this great episode!

-Jonathan Levi

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In this episode, we discuss:

  • Who is Rand Fishkin, what does he do, and how did he get there? [3:05]
  • A conversation on the success of Moz [6:05]
  • What caused Rand to leave Moz and pursue a new opportunity? [9:35]
  • Building up a software company with a different approach [11:10]
  • Rand's depression [12:10] 
  • The surprising number of people with depression in the entrepreneurship world [15:15]
  • How did the venture backing model come to exist? [18:20]
  • How is Rand's current business different? [22:30]
  • How does Rand keep himself operating at a SuperHuman level? [26:40]
    • Saying no [29:20]
    • Having everything in one place, and ignoring everything else [32:00]
  • Why sometimes smaller business allow for way more productivity [34:00]
  • A conversation on Lost & Founder, Rand Fishkin's book [35:30]
  • Should you build a venture-backed business? [38:00]
  • Where can you find more about Rand Fishkin? [40:15]
  • Rand Fishkin's final takeaway message [40:40]

Resources Mentioned in This Episode:

Favorite Quotes from Rand Fishkin:

“I don't think there is a distinction between business and personal.”
“One of the worst parts of depression is feeling alone.”
“If it's not in my calendar or in my inbox, it doesn't exist.”
“The right thing to do is to know as much as you can about the different worlds and options available to you, and then make the choice that feels right to you.”



  1. Luiz
    at — Reply

    Thanks, I learned a lot of interesting things in past episodes.

  2. Shivaditya Purohit
    at — Reply

    loved th heart and the depth of the conversation. The way that Dr. Metivier shared from his enormous experience and insights was just amazing. Thank you Jonathan for doing this podcast!! 🙂

  3. Rob
    at — Reply

    Great interview with Dr. Greg Wells! He mentioned a doctor from Colorado around the 42:30 point of the podcast, discussing turmeric and black pepper. I couldn’t make out the doctor’s name. Can you provide me with his full name and maybe his website or contact info. Interested in his products.



  4. Muhammed Sani Ibrahim
    at — Reply

    I am new here, and learning really fast.
    Thank you.

  5. Leonia
    at — Reply

    Maybe oarts of the things he has to share are right, maybe not. If I look at him which impact his nurturing and living style has on himself I see a very old looking man! He is year 1973!! That is not old and he looks definitly much older!! If I would not know his birthyear I would guess that he is in his mid-60ies!! A bit concering for someone who claims his lifestyle is suitable for a long life, isn’t it?

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