Today we are joined by Michael Gelb. The world’s leading authority on the application of genius thinking to personal and organizational development, Michael is a pioneer in the fields of creative thinking. He is also an executive coach and an innovative leader. He has worked with DuPont, Genentech, Merck, Microsoft, Nike and the Young President’s Organization. Michael has also published 14 books, which is pretty creative if you ask me. His books range from How To Think Like Leonardo Da Vinci all the way to Thinking For A Change and they have also been translated into 25 languages.

Focusing on the episode, Michael and I talk a lot about creativity, but we go much deeper while at it. We talk about how creativity is much more than many people think it is and how it's not what a lot of people often think it is. We talk about how creativity, memory, and learning are so intrinsically linked and we also talk about some different ways to enhance your mind, your brain and your life.

Personally, I think this is an amazing episode and I know you guys are going to love it!

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In this episode, we discuss:

• Connection between memory and creativity [4:50]
• What got Michael Gelb interested in creativity? [5:20]
• What does it mean to think like Leonardo Da Vinci? [8:00]
• The one simple, most practical thing advised by Leonardo Da Vinci and Michael Gelb [11:00]
• The psychological Pygmalion effect – how our beliefs limit or enable our creativity [13:30]
• Other things we can do to improve our creativity [15:50]
• The connection between mindset, tools, the creative process, the creative energy and relationship building skills [16:30]
• How Michael's biggest client came from a client from 20 years ago [17:30]
• The importance of the mindset shift on creativity [18:45]
• Entrepreneurship and its connection with creativity [21:30]
• The importance of switching between imaginative and analytical thinking [23:30]
• How to quickly become more creative [24:30]
• Visual mnemonics and how Michael Gelb teaches them [27:30]
• The importance of learning how to think and express in images [30:00]
• The one exercise to improve your creativity now [32:00]
• Various advice and hacks to further improve your creativity [34:00]
• Where can you find more about Michael Gelb? [36:30]

Resources Mentioned in This Episode:

• The many books by Michael Gelb (Amazon)
• Leonardo Da Vinci's Notebooks
• Michael Gelb's Website
• 1440 Multiversity: Immersive learning in the California Redwoods
• Esalen Institute

Favorite Quotes from Michael Gelb: