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Unleashing The Creativity Within W/ Michael Gelb, Creativity Expert

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“Think of yourself as way more creative than you ever had previously imagined.”
— Michael Gelb

Greetings, SuperFriends!

Today we are joined by Michael Gelb. The world’s leading authority on the application of genius thinking to personal and organizational development, Michael is a pioneer in the fields of creative thinking. He is also an executive coach and an innovative leader. He has worked with DuPont, Genentech, Merck, Microsoft, Nike and the Young President’s Organization. Michael has also published 14 books, which is pretty creative if you ask me. His books range from How To Think Like Leonardo Da Vinci all the way to Thinking For A Change and they have also been translated into 25 languages.

Focusing on the episode, Michael and I talk a lot about creativity, but we go much deeper while at it. We talk about how creativity is much more than many people think it is and how it's not what a lot of people often think it is. We talk about how creativity, memory, and learning are so intrinsically linked and we also talk about some different ways to enhance your mind, your brain and your life.

Personally, I think this is an amazing episode and I know you guys are going to love it!


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In this episode, we discuss:

  • Connection between memory and creativity [4:50]
  • What got Michael Gelb interested in creativity? [5:20]
  • What does it mean to think like Leonardo Da Vinci? [8:00]
  • The one simple, most practical thing advised by Leonardo Da Vinci and Michael Gelb [11:00]
  • The psychological Pygmalion effect – how our beliefs limit or enable our creativity [13:30]
  • Other things we can do to improve our creativity [15:50]
  • The connection between mindset, tools, the creative process, the creative energy and relationship building skills [16:30]
  • How Michael's biggest client came from a client from 20 years ago [17:30]
  • The importance of the mindset shift on creativity [18:45]
  • Entrepreneurship and its connection with creativity [21:30]
  • The importance of switching between imaginative and analytical thinking [23:30]
  • How to quickly become more creative [24:30]
  • Visual mnemonics and how Michael Gelb teaches them [27:30]
  • The importance of learning how to think and express in images [30:00]
  • The one exercise to improve your creativity now [32:00]
  • Various advice and hacks to further improve your creativity [34:00]
  • Where can you find more about Michael Gelb? [36:30]

Resources Mentioned in This Episode:

Favorite Quotes from Michael Gelb:

“The better your memory, the greater the possibility for creativity. And as you develop skills in creative thinking, you strengthen your memory.”
“Creativity is the most important skill that any of us could have.”
“A lot of learning by imitation takes place unconsciously. But the idea we can do it consciously is a wonderful idea.”
“There is an obvious correlation between passionate curiosity, wild imagination and unlimited energy.”
“Carry a little notebook with you and write down your ideas whenever you think of them.”
“If you get the mindset, then you can really apply the tools.”
“Creativity isn't just for artists.”
“If you want to be a great mathematician, a great engineer or a great scientist, creativity is a core competence for greatness in any of those fields.”
“When you get lots of ideas but you never get anything done, that's not creative. That's fantasy.”
“To catalyze your creative power, learn to meditate.”



  1. Luiz
    at — Reply

    Thanks, I learned a lot of interesting things in past episodes.

  2. Shivaditya Purohit
    at — Reply

    loved th heart and the depth of the conversation. The way that Dr. Metivier shared from his enormous experience and insights was just amazing. Thank you Jonathan for doing this podcast!! 🙂

  3. Rob
    at — Reply

    Great interview with Dr. Greg Wells! He mentioned a doctor from Colorado around the 42:30 point of the podcast, discussing turmeric and black pepper. I couldn’t make out the doctor’s name. Can you provide me with his full name and maybe his website or contact info. Interested in his products.



  4. Muhammed Sani Ibrahim
    at — Reply

    I am new here, and learning really fast.
    Thank you.

  5. Leonia
    at — Reply

    Maybe oarts of the things he has to share are right, maybe not. If I look at him which impact his nurturing and living style has on himself I see a very old looking man! He is year 1973!! That is not old and he looks definitly much older!! If I would not know his birthyear I would guess that he is in his mid-60ies!! A bit concering for someone who claims his lifestyle is suitable for a long life, isn’t it?

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