How Behavioral Science Can Improve Your Life: Jon Levy Returns

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“We have to accept a few things about human behavior. And the first is: we are not logical. We are emotional.”
— Jon Levy

Greetings, SuperFriends!

Today we are joined by Jon Levy… not me, but my much cooler, much more socially developed doppelganger in New York City. We've had Jon on the show before, but we were so caught up talking about his book, The 2AM Principle, that we didn't actually get to talk about what he does normally, when he's not promoting a book… and that is behavioral science.

In the episode we go very deep into a lot of different aspects of behavioral science and how you can use it to achieve superhuman results… whether that means in your personal life, in your professional life, happiness, health, wealth, or success. I learned a lot of really really interesting things.

John is just a fountain of research and psychological concepts and ideas, and explains them in a way that you can not only understand, but also apply in your day to day life. We learn how you can enjoy experiences more, how you can build better, richer relationships, and everything in between. I think you guys are really going to enjoy the episode!


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This episode is brought to you by Organifi. Save 20% on their highly-recommended green juice products with coupon code “superhuman.”


In this episode, we discuss:

  • What the heck is Jon Levy working on, and what has he been doing?
  • What are the 3 minimum requirements to enter the flow state?
  • How do you get into the “flow” state, according to research?
  • How can you assure that you'll be excited by your work?
  • What is “optimal anxiety” and how do you leverage it?
  • How did Jon became a behavioral scientist, and the sad story behind it?
  • What is the absolute best book on how to be more charismatic & likable? 
  • What are some examples of the research work that Jon Levy has done?
  • What are the top 5 most important ways that behavioral science can change your life? 
  • What is the #1 most important performance influencing factor of your daily habits?
  • What is the best time to make decisions (or try to persuade someone else)?
  • What are “The Ikea Effect” and “The Ben Franklin Effect,” and how can we use them to make better relationships?
  • How much of Jon Levy's social success is calculated and how much is second nature at this point?
  • What types of interesting stories have come out of Salon dinners?
  • Where did it all start? How did Jon Levy start his private community with some of the world's top superhumans?
  • How obesity is “contagious” as much as 4 degrees out
  • How Jon got Ewin McGregor to come to his dinner parties?
  • How does curiosity work, and how can you use it to pull people in and become more interested?
  • Can you use behavioral science on individual people? Or how can you implement it in your own life?
  • Does spending time in nature actually have an effect on your focus and clarity?
  • What is the “default mode network” and why is it important for creativity?
  • Where to reach Jon Levy
  • What's the #1 most important takeaway from this episode?

Resources Mentioned in This Episode:

Favorite Quotes from Jon Levi:

“If you ever want your work to be exciting, you need to be doing something that pushes the boundaries of your comfort zone.”
“Sleep is, by far, the most important bedrock of functionality.”
“For a functional society, we all have to depend on one another.”
“What I really do well is I connect people. And I feel like that's my gift to other people.”
“If you look at a really healthy network, it's not about you being at the center of it and everybody knowing you… it's about everybody being connected to everybody else. That way, they can all have a positive impact on one another.”
“Behavioral science is great on people… not on person.”
“Leave your phone, take a walk… Take a walk in a park.”
“The fundamental element that defines the quality of your life are the people that you surround yourself with and the conversations that you have with them… so become masterful at curating the people in your life and you'll never regret it.”


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