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John Lee Dumas on How to Make Millions Doing What You LOVE

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“Every single person can absolutely become financially independent, if they so desire. I have no doubt about that. What will hold them back will be the imposter syndrome.”
— John Lee Dumas

Greetings, Superfriends, and welcome to this week’s show!
If you listen to any other podcasts besides this one, there’s a high likelihood you know ALL about today’s guest. Less than 3 years ago, he was doing commercial real estate, after bouncing around from the military, where he served in Iraq, to law school, to corporate life, to tech startups, and even commercial real estate. All this time, he was searching to find his calling, and eager to do something that both inspired him and inspired others. Sounds familiar, right?

Today, he’s largely and rightfully credited as one of the major names in podcasting, running what is probably the most successful daily podcast in the business, Entrepreneur On Fire. He’s interviewed all of the greats. He’s created successful products to teach tens of thousands, including myself, how to launch, grow, and monetize podcasts and webinars. He’s also transformed what it means to be financially independent, generating literally millions a year in revenues and profits.

In this episode, I had two goals. Because I’m currently publicizing a new course and podcast on personal branding to teach podcasters, authors, and online instructors how to go multi-platform, I wanted to get the absolute best tips for podcasting, hosting webinars, and of course, creating your own successful content ecosystem. Though of course, because this episode is first and foremost intended for the audience of the SuperHuman Academy podcast, I also wanted to squeeze out as much inspirational and motivational wisdom from the half hour as possible. I think I struck a nice balance, and that the episode is going to provide value no matter which angle you enjoy it from, but as always, I’d love to hear our feedback.

This episode is brought to you by my new online course, Branding You. Get 95% off using the link above today!

This episode is brought to you by my new online course, Branding You™. Get 95% off using the link above today!

In this episode, we discuss:

  • John's story of going from being unhappy in job after job to one of the top podcasters in the world
  • Which one quote from Albert Einstein shaped John's life trajectory at age 32?
  • The idea of being a person of “success” versus being a person of value
  • How much of John's success has come from the lessons he learns from his guests, vs. just hard work?
  • The importance of mentors, and where they play in to our success
  • What are the most powerful lessons John has learned from his 1,000+ guests?
  • A discussion on consistency and “showing up”
  • Can everyone be a self-employed entrepreneur (and should they?)
  • A breakdown of John's $200-500K a month in revenues
  • How does John motivate himself, set goals, and establish priorities? 
  • John's top recommended book
  • The biggest mistake John has made in building his business
  • What's next for John and his brand?

Resources Mentioned in This Episode:

Favorite Quotes from John Lee Dumas:

“The world was my oyster – but then I promptly failed for the next six years.”
“I couldn't get my head around it. Why did I keep failing at all these great opportunities – these great traditional career paths? And looking back, it's so obvious! I just didn't have any passion in ANY of those fields, at all!”
“I have 8 different mentors every single week… I've had now over 1,000 mentors!”
“Find somebody who is where you want to be right now – and then reach out to that person for mentorship.”
“Some people don't love that I'm super energetic on the EntrepreneurOnFire interviews, and you know what? My response is, ‘well this is not the show for you.' I'm looking to inspire people that are looking for that dose of ignition – for that dose of enthusiasm.”



  1. Luiz
    at — Reply

    Thanks, I learned a lot of interesting things in past episodes.

  2. Shivaditya Purohit
    at — Reply

    loved th heart and the depth of the conversation. The way that Dr. Metivier shared from his enormous experience and insights was just amazing. Thank you Jonathan for doing this podcast!! 🙂

  3. Rob
    at — Reply

    Great interview with Dr. Greg Wells! He mentioned a doctor from Colorado around the 42:30 point of the podcast, discussing turmeric and black pepper. I couldn’t make out the doctor’s name. Can you provide me with his full name and maybe his website or contact info. Interested in his products.



  4. Muhammed Sani Ibrahim
    at — Reply

    I am new here, and learning really fast.
    Thank you.

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