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How to Reach Your Peak Potential & Be an Ultra High Performer w/ Coach Josh Felber

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“When it comes to your own personal achievement and your own growth, the majority of the limiting factors are what we put on ourselves.”
— Josh Felber

Greetings, Superfriends, and welcome to this week’s show!

This week, we welcome a serial entrepreneur and high performance coach Josh Felber to help us deconstruct the science of excellent. My guest’s vision is to transform the lives of 100 million people, helping them have more time, freedom, and passion… sounds amazing to me!

He’s co-authored two books on Amazon’s bestseller’s list, one of them with Steve Forbes, and was the executive producer of an award-winning documentary about Singularity University co-founder Peter Diamandis. He’s also an active contributor to,, and

Given how much time he spends working with and creating high performing individuals, I was excited to sit down and see what makes these folks tick.

In the episode, we’re going to talk about what differentiates the world’s top performers from everyone else. We go into habits, behaviors, mindset shifts, dietary choices, routines, and even get some concrete tips and hacks for productivity and motivation. We also explore the idea of coaching as a method of reaching your best performance.

You're going to love it!

This episode is brought to you by the all new SuperLearner Academy!

This episode is brought to you by the all new SuperLearner Academy!

In this episode with Josh Felber, we discuss:

  • Who is Josh, what does he do, and how does he describe it to people?
  • What were Josh's 15 companies, and how many succeeded?
  • What productivity strategies does Josh Felber swear by?
  • What is a “high performance coach” and what value do they provide in your life?
  • What does it mean to be a high performance individual? What is it like? 
  • What lessons can we learn from famed footballer Jerry Rice?
  • What are the low-hanging fruits and most impactful steps you can take to become a high performer?
  • What 2 small adjustments will make you achieve your goals 3X more effectively?
  • What are the “quick win” productivity hacks that Josh gives to all of his clients
  • The ONE bad habit that we ALL do that kills our productivity by 30% (!!)
  • What is Josh Felber's morning routine?
  • Meditation and how much you need to do to reap the benefits
  • How do you break through your limiting beliefs to achieve excellence?
  • How do you know when you need a coach, and why might that be a good idea?
  • The roles of nature vs. nurture in an individual's performance
  • 1 practical, hands-on homework assignment for you from Josh Felber
  • What's the most impactful $500 Josh Felber has spent recently?
  • The importance of reading

Resources Mentioned in This Episode:

Favorite Quotes from Josh Felber:

“I'm a serial entrepreneur. I've owned 15 different companies since I was 14 years old. I love helping people push to new levels of higher achievement!”
“When we try to be perfect… No one's ever going to be perfect!”
“That's the difference between higher achievers and non-higher achievers… every time that their hand touches the ball, they score a touchdown.”
“All the top people in the world have some kind of high performance coach to help them push through… to help them reset those barriers.”
“When it comes to your own personal achievement and your own growth, the majority of the limiting factors are what we put on ourselves.”
“You can either take your $100 and go out and meet your friends at the bar and spend it there, or you can take it and acquire something that is going to help you acquire more knowledge… BOOKS!”


Introduction: Welcome to the Becoming Superhuman Podcast. Where we interview extraordinary people to bring you the skills and strategies to overcome the impossible. And now here's your host. Jonathan Levi.

Jonathan Levi: This episode is brought to you by the all-new and very exciting SuperLearner Academy. Now SuperLearner Academy is the home of my premium level content and masterclasses from my course on accelerated learning, speed, reading, and memory all the way to my course on productivity. Now in these masterclasses, I go into the gritty detail that I just can't go into on the podcast or in the books, or in the other online courses.

I offer the worksheets and the homework and the types of individualized attention that can only happen in my own platform where I control the learning experience. So if you want to learn faster, if you want to remember more, if you want to read faster and you want to be able to do this all with a cohesive 10-week program, that's going to take you from wherever you are today, all the way to certifiable SuperLearner status. I want you to check out the exclusive discount that we're offering for podcast listeners only at That's

Hey, Hey, Hey, SuperFriends and welcome to this week's show. This week, we are excited to welcome a serial entrepreneur and high-performance coach to help us deconstruct the science of excellence.

My guests' vision is to transform the lives of 100 million people helping them have more time, and freedom, and passion. It sounds amazing to me. And it's something I can definitely relate to. He's co-authored two books on Amazon's bestsellers list. One of them with Steve Forbes and he was the executive producer of an award-winning documentary about Singularity University's co-founder Peter Diamandis.

He also is an active contributor to, Business Insider, and Forbes. Given how much time he spends working with and creating high-performance individuals. I was really excited to sit down and see what makes them tick. And this episode, we're going to talk about what differentiates those top performers from everyone else.

We go into habits, behaviors, mindset, shifts, dietary choices, routines. We even get some concrete tips and hacks for productivity and for motivation. We also explore the idea of taking on a coach as a method of achieving your best performance, which is something that I've never really had the opportunity or time to think about, but was really compelling when presented by this guest.

And so without any further ado, I would like to present to you guys. Mr. Josh Felber.

Josh, welcome to the show, my friend. How are you doing today?

Josh Felber: I am doing excellent. Jonathan, thank you for having me on.

Jonathan Levi:  It is a pleasure. It is a pleasure. I'm really excited to hear about all the stuff you're working on.

Josh Felber: No, definitely. I actually, I was on another call earlier today and so I'm all fired up and ready for years. So he got me all primed.

Jonathan Levi: Well, whoever it was, who got you all warmed up for us, we appreciate that. That's awesome.

You know, Josh, I have to ask, by the way, you seem like a super, super busy guy. I did a lot of research before the interview and I saw that you're not only publishing books and you're coaching but I didn't realize you also have a supplement company. You're pretty active in the CrossFit community. You've done a documentary. You strike me as like the quintessential Renaissance man. So I'm wondering, what do you tell people when they ask you what you do at cocktail parties?

Josh Felber: That's the always funny elevator pitch kind of thing I'm working on. It's like, ah, man, what do I say? Well, I kind of just say I'm a serial entrepreneur. And I've owned 15 different companies since I was 14 years old. And I love, I love helping people, uh, push to new levels of higher achievement and have gotten a lot of business experience over the years and different methodologies and ways to try to push to new levels of excellence and higher achievement. So.

Jonathan Levi: It's a solid one. I love that because I started, my first company is super young as well. Cool. I haven't worked till I was 16, but you beat me out because you started at 14, but I'm wondering how many of those, you said it was 16 different companies starting from 14.

Josh Felber: Uh, yeah, actually, yeah, 15, there was a few smaller one's kind of when I was a little younger, but I mean, I don't really count it till 14 that's uh, so when I read Napoleon Hill's Think and grow rich and unlimited power with Tony Robbins and that just like, she got my mind primed and.

Jonathan Levi: It's awesome. I give a lecture on failure and I always tell people I'm like, yeah, you know, I've had these successful companies, but I actually have like 10 failed companies. So how many of those 15, like. Got off the ground out of curiosity.

Josh Felber: I would say most of them got off the ground, but there was a let's see, one, two, three that I sold, and the other ones either went for a while and kind of fizzled out or had some partner issues and things like that. And so we just ended up shutting them down and stuff.

Jonathan Levi: So rock on. So three out of 15, you're batting double the average entrepreneur who gets one out of 10. Right. I love that. Tell me about the three that you sold.

Josh Felber: Sure, back when merchant services were new to the electronic side of things, electronic credit card terminals just started going out there. And one of the very first companies I started was a merchant service company. And so we started putting in one of the first electronic terminals into businesses so they can take credit cards electronically and, and everything.

And, uh, had a partner in Dallas when we started it and we built it up. To over 500 people working for us and 28, 2000 plus clients, and then ended up selling the portfolio off. So that one was kind of the first one that really got things going.

Jonathan Levi: Awesome. There's a good chance. I was probably one of your clients back in the day because I had a merchant account and all that stuff, and I changed around a couple of times. So.

Josh Felber: Yeah. It's the old Verifone light gray. I think there was terminals or something like that. So on, and then a hussy, the other company was a, actually, it was a nutrition company and we created, it was like a weight-loss mint. So it was kinda like one of those out toyed breath mints, but we had weight loss ingredients in it.

And got it in all the 38,000 plus retailers we were in and about 18 different countries and it was fine. I ended up selling it to a company out of California called Irwin Naturals. Who's got a bunch of supplements and different sorts of vitamins and things out there now still.

Jonathan Levi:  Awesome. And the third one?

Josh Felber:  And let's see, the third one was what was. I'm trying to think. It's like totally blanked out. That's what happens when your brain thinks like three or four steps ahead?

You're like, what's the next question he's going to ask.

Okay, cool man, what else I got, you know, I went, there was some, I was going to tell you. From one of the initial questions and yeah, you know, the third company was in the dish network, direct TV space.

So I had a satellite company and I bought into my friend's business and they were selling, uh, the dish network and direct TV systems. And they were selling about, I think it was right around a hundred systems a year at the time. And when I started with them, I brought kind of all that experience from the marketing, all that kind of stuff to them.

And so the first, like 30 to 45 days, I was there with him. We had sold like 600 plus satellite systems and we turned around and we were able to maintain doing that every month for about a little over a year. And then, uh, another local company came in and took over all the business and everything. So.

Jonathan Levi: All right. So we've established your credentials as a high-performance coach. So now we get it. We know what you're all about. I want to ask, what does your workday look like? I guess the question I'm trying to ask is how the hell do you have time to do so much stuff?

Josh Felber: I know I asked myself that too. Now one of the things is, uh, I think I was helped me when I was 14, was reading that Tony Robbins book and Awaken The Giant Within.

And I picked up on his methodology or his techniques called chunking or blocking. And so I've utilized that. In some way or another throughout my whole life. And it's the only way I could get things done now is through that. I mean, I have three kids too. My boys are five and my daughter's seven. So you know them and the multiple businesses.

Plus my wife owns one of the largest primal paleo skincare companies as well. So I gotta, I'm helping her.

Jonathan Levi: What's that called?

Josh Felber: It's Primal Life Organics.

Jonathan Levi: Awesome. All right, I'm going to check that out.

Josh Felber: They ship all over the world and make, I don't know, over 120 plus products, and it's all made right here and shipped from Akron, Ohio. So it's pretty cool.

Jonathan Levi: That's awesome. I always love paleo stuff. Paleo, anything you got my attention.

Josh Felber: Cool man. I mean, that's one of the things too, from a nutritional standpoint, we always try to eat and focus on from a paleo standpoint. You know, obviously, it's funny when you start eating paleo, you like, okay, I'm going to eat and you try to be like that a hundred percent kind of person. But you know, with anything with nutrition or anything else, you're always going to have those days that you're not.

So I'm like, all right, if I can just maintain like an 80 to 85% daily deal. And some days will be better and some days will not. And especially, you know, my kids eat that same way as well. So, but you know, every once in a while they like to get a treat here and there. So for me, it's, you know, I'm like, okay, if I can maintain that 85% boom I'm golden and, and everything.

So, and I think that's one of the biggest things is. When we try to be perfect, no one's ever going to be perfect. And we have this image, especially a lot of times too, is growing up and everything. And as we get older, it's like, Hey, I'm going to be that perfect CEO or that perfect entrepreneur, or I'm going to be the perfect athlete.

And you're never going to have that level of perfection. It just does not happen. And. What I'd like to talk to people about is, you know, excellence and utilizing your mindset, breaking through your limiting beliefs, to push to higher levels of excellence, which will then allow you to move and move yourself to higher levels of achievement.

And I think if we focus on creating excellence in our lives and also creating excellence and value for others, that's actually going to move us further ahead and further along in what we're doing and what we're accomplishing.

Jonathan Levi: I love that. And, you know, I was actually gonna ask you, the next question was going to be, I've never heard of a high-performance coach. I like that term. And I wanted to ask. What exactly high performance means to you specifically?

Josh Felber: For sure. I mean, for me, high-performance, it's that feeling of full engagement, joy, confidence that comes from, you know, like when you're consistently living from and into your full potential on a daily basis.

And also it's not just for one day, it's gotta be that continuous, you know, day in and day out. You know, over the course of 365 days, 730 days, that sort of thing. And so you're constantly in that state and it's so many times. I know, we think, Oh, cool. I'm going to be a high performer. I'm going to try to do better, but it only lasts or sustains for a week or two.

It's just like, you know, people when they could try to go on a diet or they go to the gym and right after January 1st and they make it for about two weeks and then it stops. And interesting thing was when I was growing up. My favorite football team at the time was the San Francisco 49ers and Joe Montana and Jerry Rice.

And all those guys were there. And I was happened to be talking to another gentleman who actually played against Jerry Rice is as well as also played for the 49ers. And we were talking about excellence and achievement. And he was like, man, he goes, you know, I used to be with the first one on the field, but when I started playing for the 49ers, I was out there for my two hours.

I get out there two hours early and I'm always the last one-off, you know, two hours after. And he goes, but when I got out there, darn it, he goes, Jerry Rice was already out there and he'd already caught like, 100 passes. Yeah. And then at the end of the day, he was always the last one-off. But the main difference was, was when he went and every pass he went to catch, most of the wide receivers would go out and they would run at a 50% speed and focus everything else.

And, you know, they would catch the ball stop, and run it back. What, every time he would go out. He would run 110% speed. He would make his cut. He would catch the ball and he would take it all the way down to the touchdown zone every single time. And he asked him, he goes, Hey, why do you do that? Why do you run those extra 80, 90, 60, 50 yards?

Whatever it may have been. And he goes, because every time that my hands touch the ball, I want them to know that I will score a touchdown.

Jonathan Levi:  Wow. Interesting.

Josh Felber:  Yes. And I think that's the difference between higher achievers and non higher achievers is every time that their hand touches the ball, they score a touchdown.

Jonathan Levi: I like that. I like that metaphor as well. So I guess the next logical question is where do you think are the, well, I guess either the low hanging fruits or the biggest, most impactful things that make a high performer, a high performer?

Josh Felber: I mean, I think the biggest things that I try to tend to focus on. And especially with clients coming to the first thing is clarity really is understanding where you are now, obviously where you're going and that clarity of how you're going to get there.

And then getting that down, putting that down on paper, reviewing that on a daily basis. As well as writing that out on a daily basis as well, because when we do that and understanding truly who we are and where we're going, and then continuously putting it down, putting it down, that's going to start to create those changes for us.

And I was just talking to a client the other day and it's been a few years. And one of the big things he said was, Hey, This was a few months ago. It was like in 2016, I want to speak X number of times, live on stage in front of this many people, and everybody's going to love me and I'm going to be talking on this topic.

So he kind of pretty much had. Full clarity on what he wanted. And this was a couple months ago, he put that all down and he's focused on that and focused on that. And he happened to talk to him the other day and he goes, Hey, he goes, just to let you know, I have things that are booking up for 2016, but ever since we did that, and I got that down and had that crystal focused laser clarity, he goes, I already have four or five speaking engagements, booked for the end of this year.

Jonathan Levi: I love it. It's like the whole visualization thing. Have you read those Ryan Allis slides Lessons From My 20's?

Josh Felber:  No, I don't think I've seen those.

Jonathan Levi: So it's this guy who like sold his company. Yeah. At age 23 for like $170 million guys on his 30th birthday, he wrote out these slides 1,284 slides and they deal with life, the world, and in business, like everything he's learned.

 Really, really cool slides, but that's awesome. One of the major, most impactful things he said is you need to write down your goals and your vision every year. Right? Like write down what you're going to accomplish this year in five years.

And in 10 years. I got to tell you like I started doing that. I've always had goals, but I've never written them down. And since I started doing that, I'm checking things off like crazy, like speak at a Ted event, done learn how to surf done release course done. You know? So it's exactly like you said like you need to articulate these goals and make them actually real so that you're accountable to them.

Josh Felber: Most definitely Jonathan. And one of the big things too, that even kind of take that to the next level, those things that you really want to move the needle on and really start to accelerate quickly is take those and write that down with like one or two sentences of why that's important to you.

Jonathan Levi: Oh yeah.

Josh Felber: If you do that every morning or every evening or whatever works the best for you, it's going to create such more of a rapid transformation. More quickly. It's pretty cool when people started doing that and they're like, wow, that's, I mean, just, you know, first you may be doing it maybe 30 days, 31 days 30. And then all of a sudden 75 days from now, you're like, Oh my gosh, whatever I was just writing is coming up or just happened.

Jonathan Levi: I love that that's solid stuff. What are some other quick wins or like major impactful changes that people can make in their lives to become that high performer?

Josh Felber: One of the other topics we really try to touch base on is productivity and with the technology age, which is awesome, I think, and it allows you to communicate faster, but it allows you to connect with more people.

It allows you to get your message and create more value on a worldwide level than just a local level. And I think that's so cool, but what happens is, as we are doing things and I find myself, I tend to get into this happens to me as well. And you just got to know those triggers to get you, bring you back, but as they get distracted, so you go to do one thing of work and instead of just posting an image on your Facebook, now you're clicking and clicking and clicking and clicking, and it's two hours later and you're still on Facebook and you didn't get your image posted yet.

Jonathan Levi: Yeah, exactly. We've all been there.

Josh Felber: Right? So it's like, okay. How do we become more productive and actually do things that move the needle instead of just being busy? And so we take everybody through a couple of steps and we create these reminders and also is blocking or chunking the day that I initially, we touched base on a little earlier.

So when I come in, I have a set time that I answer emails and that I do my social media stuff. And so it's a 45-minute timeframe. So I need to get all of those items done in that time, which I easily can. But if I'm doing other stuff and becoming distracted, then I won't. And so it allows me to know, Hey, boom, I get all this stuff done.

It's done. And I move on to my next thing to move whatever project I'm working on forward today.

Jonathan Levi: Yeah. Yeah. That was a massive one for me as well. The Parkinson's Law idea that work is going to expand to fill whatever amount of time you allow it to. So if you say I'm going to do my emails in 45 minutes, you get them done.

You know, I mean, I did that literally now. Like I had our meeting time wrong. So your assistant told me a way to send 40 more minutes. I was like, cool. I have 40 minutes. I'm going to get all the cooking done for the next two days. Run into the kitchen. You'd be amazed. Like I made some salmon, I made some eggplants, some zucchini only took me 40 minutes of my cooking set.

Josh Felber: That's cool.

Jonathan Levi: Josh, are there any other quick win productivity hacks that you really use, or that you advise your clients to use all the time?

Josh Felber: I mean, one of the things that has worked really well for myself and my clients is when you first thing in the morning, instead of checking your email and checking your social media, so then you become reactive to everything.

The rest of the day is to get your morning stuff done. So whether you have a morning routine, whether you do meditation, whether you do yoga, whether you go work out, whatever it is, take that and get that done first. And they've actually shown scientific studies have shown that you decrease your productivity for the rest of the day by 30% by checking your email or your social media stuff first thing in the morning.

Jonathan Levi: Wow. I didn't know that there were actually studies because every single morning, I know that everyone tells you don't be in this reactive state. When you wake up, have your first hour set up. Don't touch your phone first 90 minutes of your day. Every morning, I sit there and I'm like, ah, it's so warm in bed, but I don't want to be unproductive.

So I'll just check my emails. It's better than just laying in bed and doing nothing. And every day I make that fight, but now I have that number that 30% to say, wow, do I want the rest of my day? To be 30% less effective.

Josh Felber: For sure. And you know, the funny thing is, since you mentioned kind of getting up and out of bed and everything is, uh, I just read an article the other day and it's from this Navy Seal commander and he was talking about unfair advantage, you know, what's your unfair advantage.

And so his unfair advantage is being disciplined. And so for him being disciplined is every morning, he's now out of the Navy Seals, but every morning he would always wake up, obviously like 4 or 4:30, whatever. Being there, but his time was 4:30. And so his commander had said, Hey, you need to have three alarm clocks, a digital, your phone, and a windup.

So then you have no excuses to get out of bed. Your only two options are, do I stay in bed? And take the lazy way out or do I get up and do I that unfair advantage to be ahead of all my competition and everyone else. Wow. So it's a good thing to think about it in the morning. Where do I, I want to be, do I want to stay here and lay in the warm bed?

Cause I have that, I get those same thoughts or two, do I want to get up and have that unfair advantage? Because I know by getting up now, I'm ahead of the all of these people, right? And this is going to give me the opportunity to get to my destination faster.

Jonathan Levi: That is true. When I moved to Israel, I realized that I'm now nine hours behind everyone else, or many hours ahead.

If you look at it now, I mean, I am ahead technically, but I'm always behind on email because of the time difference. So what does your morning routine look like?

Josh Felber: It's something that I tried to working with high achievers is figure out what works best for them. So, you know, what works best for you may not work well for everyone else.

But the cool thing is I have my kids and they're involved in it as well. So when we get up, you know, or when they get up to is make sure they go through and what we try to focus on. One is making sure you're rehydrated. Two, that you get moving in some way. So whether it's a short little mini-workout routine, whether it's stretching, whether it's some kind of yoga, whatever works best for you, some people go for a run, you know, I'll get up and I'll do just some things to get moving.

Cause my normal optimal workout time is later in the day. And so I'll do some stuff with them. We'll do burpees and pushups and sit-ups and squats and different things like that to really get the blood and the whole body moving. And then from there. They'll do some kind of breathing exercises to supercharge the system as well as then meditation, after that.

And for myself, I'm not like a long 20, 30, 40-hour meditator, but so I teach them, Hey, look, focus. And I want you to really focus and bring yourself into the present and most clarity. And we're only gonna do that for three to five minutes. And if you can create that optimal time, that's just you and yourself clearing your mind and being super present in that state.

Maybe that five minutes is all you need. And so after that, then it's getting them a, um, and myself included, uh, some kind of super greens drink. So we have some kind of super greens drink in the morning to get the system charged up and then breakfast and everything else. So for me, that's kind of what my whole morning is, and then that way I can eat breakfast with them and take them to school and everything else.

And then when I get back, then I have my day blocked out and with everything else I need to do, but my workout comes later in the day. I'm usually midday. I'll get some kind of either run-in or go do CrossFit.

So one of the two, yeah.

Jonathan Levi: Rock on. As you were speaking, I was like counting all the things you and I have in common from the starting of the business in the early teens, the CrossFit, the paleo, the meditation. So it's really, really cool. And I just want to point out to our audience that so many of the top performers that we interview like yourself, have all this stuff in common, their diets, and check they're on a low carb diet.

They're doing high-intensity exercise. They're meditating, you know, they're tinkering around with entrepreneurship. So I think that's super cool.

Josh Felber: Yeah, no, definitely. And I think it's cool that, you know, like you were saying is that those people have those certain traits because as you see it's what works or there's certain things that are in common.

And like I said, they don't have to be identical every single thing, but moving yourself. To that point to where you do have some kind of routine in the morning from where not having one will make a huge difference. You've just checked out. You know, when I talk to people on nutrition and just eliminating sugar, you know, from your diet for 30 days will make a huge impact on your life, health, fitness, clarity, you know?

And so it's taking those things that. Other people just feel as the normal and why not just do it. And that's the difference is we get so used to being in that state of normalness, whereas that we think that we're moving ourselves to higher achievement because we went out and ran something today, but then skip the rest of the week where if we utilize our mindset and pushing past what our limiting beliefs of what we think is tire achievement or higher excellence. Just like when Roger Banister busted through the Four Minute Mile, then all of a sudden there was hundreds of people shortly after that, that did that. It's because that limiting belief was now shattered.

And it's the same thing. As we all tend to put limiters on what we think we can do, what we think we can accomplish. And so by having a coach, whether it's in sports, whether it's even Eric Schmidt, but that was the CEO of Google and stuff. I mean, he had a coach to help him all the top. People in the world have some kind of high-performance coach to help them push through, to help them reset those barriers, reset those limiting beliefs.

So they don't have those. Or they're up at a higher scale, so they can then break through that four-minute mile to move themselves forward towards higher excellence and higher achievement.

Jonathan Levi: Okay, that's cool. So I want to unpack that a little bit, cause that's kind of a new idea to me. I didn't know that a lot of these high performers were having coaches.

I always thought that the great adage behind every great man or woman is a great husband or wife. And, you know, I think a lot of times loved ones form that kind of coaching role, but what elements of this person's performance are left up, besides that breaking down the boundaries. I mean, where does a coach come in and where do we know if we need one?

Josh Felber: I would say, I mean, if you're anything that you're doing in life that you want to help yourself move forward and be successful with, I mean, whether it's raising your kids the best way, or whether it's starting a business, whether it's you're in fitness and you want to be in the Olympics, even the presidents have advisors or the different heads of the States and countries and things.

And so everybody has some kind of advisor coaches and that plays a role to see what you don't see or see what your spouse doesn't see. And then help you find that and then move past that or move yourself forward beyond that. And if we don't have that, we're always in that same state where we're thinking, Hey, you know, that five-minute mile is the fastest, right.

Whereas our coach is going to say, no, Jonathan. Even though it hasn't happened yet that Four Minute Mile can happen. And so they're there to help you move past and help you get more energy, get more clarity, productivity, influencing courage in your life. And I mean, just even myself, I work with a, you know, a high-performance business coach.

And so you may run over something. 10 20, 30, 50 times. But then when you actually sit down and you're talking through it with them, or you're, you know, learning some different strategies and things to move yourself forward, you're like, Oh wow. I knew that, but I didn't actually see or know that. And then that's that breakthrough barrier that you need during that breakthrough moment that pushes you through that belief, to that next level of higher performance?

Jonathan Levi: Right? Well, it sounds a lot like a mentorship relationship, but maybe a little bit more structured. Or kind of, you have a little bit more accountability with that person, uh, just because it's kind of a client and not so much a mentor-mentee, but more of a client and customer relationship or the stakes are a little bit higher. Would that be accurate?

Josh Felber:  From a high-performance standpoint? We look for that we have an intake questionnaire and a lot of people might answer 9, 9, 9, 9, 9 for you know, I got the best energy at the best clarity, almost the best clarity and all that. More missed. Some people may answer 10. One of the interesting things is, but when you ask and say, Hey, that's cool.

You know, I see that you answered at a 10, what are your top three areas in your life that you feel? You have clarity. Okay. Boom, boom, boom, boom. All right. Awesome. Now, why is number three? Not number one. And so there's always room for improvement and it's just like the people that go to be Olympic athletes.

There's one to two millimeters of difference. That makes the guy that didn't get the Olympic athlete position to the person that did. And a lot of it ends up being their coach.

Jonathan Levi: Right? Yeah. That's really interesting to think about, I mean, I suppose there's no professional athlete in the world who doesn't have a coach.

There's no such thing. I mean, even if they're in an individual sport and yet, you know, so many people try to go about their entrepreneurial journey. Without having a coach. And I think they end up looking at mentors or investors or family members to serve that role that the coach serves when maybe in fact folks like myself do need a business coach.

Josh Felber: For me, my wife is awesome and you know what everything else, but it's like, there's certain things that their role is their influences and everything else. And they can be great. Hey, yeah, you can do this, but maybe haven't been through those certain things that, you know, you're looking for that coach can push you to, or that coach can lead you to as a high-performance coach.

We're not like, Hey, go do this. It's more Q and A. So it's getting them to understand and know what their full potential is, what they can achieve, and then helping them figure out those answers on how they can do it.

Jonathan Levi: Awesome. I wanted to ask you earlier and I didn't get a chance. How much of high-performance do you think is nature and how much do you think is this nurture this coaching, having the right mindset, having the right people around you to get that high performance?

Josh Felber: No, it's definitely a great question. And I think, you know, as we all learn and grow, I think. Obviously, if we were to say, you're running a sprint and obviously, if you have a lot of slower twitch muscles, your sprint is not going to be as fast as the guy with the faster twitch muscles. But even though I may train and train and train and train and I can be really good.

But that might be my one to two millimeters of difference. Why the other guy's faster than me. If he's trained at the same level as I am now, obviously if he wasn't, then that may be my advantage is my training and my continued mindset and everything, you know, to help me push me and get me there, but more likely not.

So when it comes to your own personal achievement and your own growth. Majority of the limiting factors are what we put on ourselves. And the majority of limiting factors are what we tell ourselves are true or not true. And those majority of loneliness factors are the people that we ended up surrounding ourselves with that we listened to, that we shouldn't be listening to.

Right. So a lot of it is our environment that can be changed. And by then moving yourself out of that environment to connecting with people where you want to go to. People that are going to help influence and guide you towards that path, that where you want to go to. It's just like if you take a look at Will Smith used to be homeless, he's one of the top actors now, or even like Damon John from FUBU, he's on the Shark Tank and all that stuff.

Now. I mean, a lot of these people came from, they had nothing. You would have probably never, nobody would have thought, Oh, that guy's right there. He's going to be successful. He's going to be the next one. Multi-millionaire and be on a TV show and everything else, but he got around the right people and a lot of those right people led him and helped him with his mindset. And a lot of it too was his mom. So that was, you know, a good thing for him, but it's that mindset and where those people are and where they're moving. And if you're around those people and you're learning from them, You know, it's going to help inspire you and help you break through those barriers that are in your own head.

Jonathan Levi: Yeah. That's a massive point right there. And it's actually also one of the things that Ryan Alice talks about at length in these slides that I like so much, he says, you're the average of the five people you spend the most time with. So you should spend a lot of time choosing those five people. And he even goes into like, if you're not in an intellectual hub, it's worth moving to one. It's worth uprooting your entire life to be somewhere where the people inspire you and they're intelligent and they're driven and they're dedicated. I think that's such a huge point because if you change your surroundings, you change your life.

Josh Felber: Definitely for sure. I would agree 100%. I mean, for me, I do, I get out of where I am just so I can connect.

There's a lot of high-level people that I connect with. For that reason is to be in those other areas or, you know, whether it's on different Skype calls, but usually at least once a month, I'm somewhere that I'm connecting with our group of different people that, uh, you know, are always moving towards that next level performance success, achievement, lifestyle.

Jonathan Levi: So I mean that's, and you know, for anyone in the audience, listening, there are some really, really amazing groups that you can join. If you're an entrepreneur, you can join the entrepreneur's organization, You know, you can go to summit series events. You can go to, I think it's called Cairo Society.

If you're a young entrepreneur and you can get into these groups of young, energetic people who are really excited or not young, you can also join a YPO, you know, old dudes with big businesses, but getting around those people and spending time with those people who think like you, or think the way that you want to be thinking is such a worthwhile investment.

Josh Felber: For sure, definitely. And that might make the difference of, you know, where you're going and how long it's going to take you to get there.

Jonathan Levi: Agreed, I owe so much of my success to being in the right place, whether it was EO or at Berkeley or at NCI, or just being around smart people. And I owe so much of my success to them.

In fact, that's such a huge take-home kind of applicable go out and do this exercise right now that I wanted to ask you, Josh. What are some other practical homework steps? I really love to give homework for people to do in the seven days between podcasts. So besides sitting down and thinking, Hey, who am I spending my time with?

What are some actionable homework assignments that we can give our audience today?

Josh Felber: Definitely. Well, one thing we can use to kind of, hey, who I want to spend my time with part is. Let's create our Dream 100 List of those people that we want to connect with at some level, whether it's, Hey, I want to meet them.

Whether I want to hang around them, whatever it may be. And if we start putting those down, it's going to start leading us down that path of, you know, we're, we're going to run into a mat. And what's interesting is a client that I've worked with. His thing is he's like, Hey, I wanted to be in. Like Forbes and be listed it, you know, uh, article and be written up in success magazine.

And she made these list of top 10 magazines. And when I talked to him, um, about a month ago, he had, and this is from over the last 18, 24 months he has been in, I think it was seven out of the 10 at that point. And yeah, so I think just getting that down. So, Hey, you know, that's cool. We're thinking about the people that we're going to start showing us, but let's make that dream 100 lists of the people that we want to connect with or that we want to help, or that we'd love to have influence us more as well.

Right. Another thing would be, as you know, clarity is really becoming clear and understanding where you are today. Where you're going. And then what that vehicle is. That use to get there. And maybe we're not clear on that vehicle or maybe we're like, man, okay. Here's where I want to go. And here's where I want to end up.

And that part that we're still trying to figure out is how we're going to do it. But by knowing the beginning and the end, and then kind of reverse engineering, how we want to live our life, what do we want, who we want to have around us? What kind of experiences and things that we want to have. Then by reverse engineering that you know, how much money you want to bring in every month, that sort of thing.

Then that'll help us start to think, Hey Kay, how can I do that? And then you'll start having those ideas of what's going to get you there.

Jonathan Levi: All right. Awesome. So the takeaway that I took was right down. Not just your, I think you call it your dream 100 list, but also some concrete goals and some clarity as to why you want to accomplish those goals.

Do you recommend in the next year and the next five years? 10 years?

Josh Felber: I mean, obviously I would look to do, you know, like what you want to look out over your next year, as well as the next. Three. I like to have everybody kind of create more of what's called a map is where you want to be and where you want to go over the next one to five years, because what happens if we create this whole, I guess, you know, ten-year goals and that sort of thing, but it's like, okay, how are we going to get there?

And whereas if we kind of create kind of that map, that direction, that we're going to follow, but that's also gonna allow us to take it. Those detours make those changes as well as you know, add new things, new stopping points along the way. I love it. And so I think that's the best thing to do.

Jonathan Levi: So the map means essentially sketching out the steps between you and your goal. Not just writing, you know, I want to be a New York Times bestselling author, but all right, first I want to write a manuscript then I want to, okay, cool. I like that actually a lot because I've got some goals that I'm looking at on my board. Right. I have no idea how I'm going to get to a wife and three kids by then. Like, what are the steps? Piece by piece. I feel like I got to meet a nice girl first, like break this down, do this in order properly, you know?

Josh Felber: Yeah. Well, the funny thing you said is when I read the books of Tony Robbins when I was 14, one of his big things is these different categories. You put down all your goals, what you want, but then they also kind of write in detail about each of those.

And so it might've been houses. It might've been from a monetary standpoint, you know, the type of person you wanted to be in relationship, kids. And the funny thing is, is I wrote all those stuff down and it was probably, I don't know, 20 something legal-size notebook pages. And then probably like. 10 years after that, I happened to find him, pull it out and it was cool.

Interesting to see him go back and see all these different things like, Oh, wow. I accomplished this and this. Well, then one of the things was, later on, it was a type of relationship and kids and things like that, that I wanted to be in. And. Even though I wrote that stuff down. When I was 14, I was able to find that when I was in my thirties, it was kind of a cool thing to see, come about from that.

Jonathan Levi: It reminds me of a that book. The Secret does actually read the book. I saw the movie, which I found to be kind of a really corny adaptation personally, speaking of some really, actually powerful stuff, the law of attraction, but there's the story of this guy who. You know, years and years ago, sketched out his dream house. And then 20 years later or something like that, he finished building his house and he was moving boxes and going through old boxes from the attic, from one house to the other, he opens the box and realizes that the house he had built his dream house was this thing that he dreamed up 20 years ago, which I think is just kind of really interesting.

Josh Felber: Yeah, no, it's definitely, it's awesome to see how that manifests and how that, you know, helps move you forward and everything as well. So.

Jonathan Levi:  Yeah, it's all about accountability. So I wanted to ask Josh, I know we're coming up on time here. What is the most impactful hundred dollars that you've spent recently?

Josh Felber: Uh, let's see most impactful hundred dollars. Most of this stuff is always over a hundred, but all right.

Jonathan Levi:  What's the most impactful. I'll give you an exception. Most impactful, $500 you've spent recently.

Josh Felber: I would say anything that you can use to invest back in yourself and whether that's books, whether that's an event, different things like that.

And I think we, as when we're doing things. You know, we get so caught up in doing it and trying to figure it out and everything else is you have to invest back in yourself and whether it's a hundred dollars, whether it's $50, $20, $5,000, whatever that number is for you. Investing it back in yourself in some way, that's going to help you move forward to help you push the needle in whatever you're doing.

I think regardless of anything else you ever do is probably the best investment ever.

Jonathan Levi: So what are some good examples of investing back in yourself? I imagine books probably top the list.

Josh Felber: I talked to so many people and they're like, ah, you know, they read every once in a while or, you know, it's like, look, you have to start taking a book.

And I don't care if you read a book a day or a book a week, whatever that is for you, challenge yourself and do it. If you don't read any books, now pick a book and plan on reading one book every two weeks and make it happen and just do it because you're going to create so much more knowledge, which will help you create so much more wealth.

Lifestyle changes and better yourself than not. I mean, it's just like, you know, you have two people and it's like, okay, cool. You can either go take your a hundred dollars and go out and meet your friends at the bar and spend it there. Or you can take that and acquire something that's going to help you gain more knowledge.

Books seminars, CDs, tapes, whatever it may be. And that is an investment that's going to continuously pay you back.

Jonathan Levi: Totally. All right. You just sold me on it. The advertisement for this episode is going to be a one of my online courses, which shameless self-promotion. But I also want to say you also have written a book if I'm not mistaken.

And so where can people learn more about what you're doing? Where can people find out, find your stuff, get in touch with you, all that stuff?

Josh Felber: Yeah, I definitely Jonathan. Yeah, actually I did. I co-authored two books. Um, so that was really cool, but, and then I have my book that I'm focused on working on right now called Making Bank.

That's going to come out, hopefully, the end of 2016 of goal for it. But the best place, my website, And we're actually doing something I could extend to all your listeners and everything else, as well as starting. Let's see the 10th next Tuesday, 8:00 PM. Eastern time. I'm going to start doing 90 minutes to about two hours range of live webinar training on the Five Secrets Of High Achievers and giving people lots of actionable information to take and utilize and, you know, get out and make things happen. We're actually starting on the 10th next Tuesday and then running those, uh, usually every week as well.

Jonathan Levi: All right and that's the 10th of November. So guys, by the time you've heard this, those webinars will already be online. I assume you're going to keep doing them well.

Yep. Awesome. So by now, if. Everything goes well with the editorial calendar by now, you guys are already three, four, five, maybe six episodes behind. So go check out those webinars on Correct?

Josh Felber: Yeah, they can go There'll be a link there where they can register. And I think, yeah, the link is, um,

Jonathan Levi: Awesome. Okay, cool so we will put all that stuff into the show notes so people can find it all in one place

Mr. Josh Felber. It has been such a pleasure chatting with someone who has so much in common and yet such a fresh perspective to share.

Josh Felber: Thanks, Jonathan, I'm honored to be on the show and excited that we're able to really dig in deep and get some great, useful information for your listeners.

Jonathan Levi: Absolutely. All right, Joshua, take care and have a great day.

Josh Felber: Thanks.

Jonathan Levi: All right, SuperFriends. That's it for this week's episode, we hope you really, really enjoyed it and learn a ton of applicable stuff that can help you go out there and overcome the impossible. If so, please do us a favor and leave us a review on iTunes or Stitcher.

Or however, you found this podcast. In addition to that, we are always looking for great guest posts on the blog or awesome guests right here on the podcast. So if you know somebody or you are somebody, or you have thought of somebody who would be a great fit for the show or for our blog, please reach out to us either on Twitter or by email or email is Thanks so much.

Closing: Thanks for tuning in to the Becoming SuperHuman Podcast for more great skills and strategies, or for links to any of the resources mentioned in this episode, visit We'll see you next time.



  1. Luiz
    at — Reply

    Thanks, I learned a lot of interesting things in past episodes.

  2. Shivaditya Purohit
    at — Reply

    loved th heart and the depth of the conversation. The way that Dr. Metivier shared from his enormous experience and insights was just amazing. Thank you Jonathan for doing this podcast!! 🙂

  3. Rob
    at — Reply

    Great interview with Dr. Greg Wells! He mentioned a doctor from Colorado around the 42:30 point of the podcast, discussing turmeric and black pepper. I couldn’t make out the doctor’s name. Can you provide me with his full name and maybe his website or contact info. Interested in his products.



  4. Muhammed Sani Ibrahim
    at — Reply

    I am new here, and learning really fast.
    Thank you.

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